We’ve all seen event tech that promises a lot but doesn’t actually make your event better. So when something comes along that’s not just innovative but also meaningful, we’re paying attention.
In our recent episode of Event Tech Pull Up, we sat down with Dr. Alicia McCoy, CEO and founder of Peak Mind, to talk about how her team is using VR, AR, and AI not just for show—but to actually reduce stress and improve mental well-being in the workplace and at events.
And yes, she’s a fellow event pro. So she gets it.
What Is Peak Mind?
Peak Mind is a wellness platform that uses nudges, AI, and immersive tech like VR and AR to help people manage stress before it becomes burnout. It’s not about handing everyone a Calm subscription and calling it a day—it’s about creating smart, customized tools that people actually use during the workday.
The inspiration? Alicia hit burnout herself, back in 2005, and decided something had to change—not just for her, but for her whole team. So she built what she wished had existed.
So… Why Should Planners Care?
Because this industry is stressful. Always has been. Always will be. Planners leave not because the job sucks—it’s awesome—but because burnout breaks them.
Peak Mind offers tools that can help event professionals (and their teams) reduce stress, make better decisions in the moment, and avoid spiraling into burnout. Think: VR simulations that walk you through a stressful moment (like half your staff not showing up), then guide you back to calm with visual coaching. Or calm rooms with AR tools that give people a chance to reset—without needing to close their eyes or pretend to meditate if that’s not their thing.
This Isn’t Just for Staff
Peak Mind isn’t just a backstage tool—it’s something you can offer attendees too. Imagine a Calm Room on-site, not just for your team, but for attendees who might be overwhelmed, overstimulated, or just need a quiet moment. And it’s not just a dark room and spa music—we’re talking immersive tech that meets people where they are.
The Takeaway?
Mental health at events shouldn’t be an afterthought. Tech can absolutely be part of the solution—but only if it’s built to support real human needs. Peak Mind gets it, and we’re excited to see more planners build wellness into the core of their event strategy.
Because let’s be honest—we all need a calm room sometimes. Check out the episode below and give a listen!