The Spark
Because One Good Spark can Change the World
Welcome to The Spark—where big ideas for better events come to life. Whether you’re deep in the planning trenches or just dreaming up your next conference, we’ve got you covered. From hotel and destination insights to the latest in event tech, production tips, and attendee experience strategies, this is your go-to spot for inspiration, innovation, and a little insider know-how. Because one good spark can change the world—and your next event might be it.
Excel for Conference Planning – Number 2
I will just throw this out there. If you are in the conference planning game, then you need to know Excel. Even if you don’t
Start Planning Now for a Meeting in the Mountains
When it comes to planning the next meeting or event for your company or association, next winter may seem too far away and the least
Plan a Spirited Meeting or Event in London
Companies looking to plan a distinctly different and uniquely themed meeting or event now have a new venue to consider in Notting Hill, London. The
Top Ten SEO Resources for Conference and Association Marketers
SEO for conference marketers. Let’s be honest. Do you know what that means or did you stumble in here to our little chat by accident?
Crowd Mics – Improving Audience Interaction Through a Common Handheld Device
Several years ago, brothers Tim and Sean Holladay were sitting together at a meeting and couldn’t hear the questions and comments issued from some of
Social Media Image Size Cheat Sheet for the Association Marketer
You work in an association. You are in Marketing. You are an Association Marketer. You are not sure how you got here, but here you
Your Association Conference Needs a Professional Photographer
Your Association in the Best Possible Light Photographer George Pfoertner puts his background in photojournalism to good use capturing key moments in meetings and events,
A New Conference or Association Website – Are You Crazy
2005 was a pretty rough year. We had Hurricanes Katrina and Rita, and eleven Asian countries were just starting to recover from the 2014 Tsunami.
Heat Up Your Attendees With a Late Winter Midwest Meeting
Throughout the central states, there are plenty of resorts with a full range of services for meetings and events, and enough amenities to keep attendees